Name: Claire H
Post #4
Subject: Leaders
Title: Obama campaign to spend 25 $ million on ads in may alone
Author: Sam Stein
Publication: Huffington post
Date Published: 5/7/12
Number of Words: 400

The Obama campaign has allotted $25 million for ads to air in May alone. This figure underscores the extent to which the President's political team is confident that its fundraising success will be continuous. Romney spent 55$ million on television advertisements, 90% were negative in nature. The Obama campaign has not responded with negative ads of their own. The one released this Monday was strictly positive in nature, portraying the president as making progress in turning the tide on the economic problems he inherited. The nature of the beast is that if you don't spend a lot of money on your ad campaign then you will not win. It doesn’t matter if you are the most qualified person on the planet, if you don't get your name out to the voters then you have no chance of winning their votes. When politicians pay for advertisements they are really paying for voters to see their face and remember their name when they go to the voting polls.